American Seniors Housing Association’s Core Principles

Since 1991, the American Seniors Housing Association (ASHA) has represented the interests of companies involved in all aspects of housing and services for seniors, such as assisted living and continuing care communities.

ASHA operates based on four core principles:

1. Promote a business climate that fosters competition, quality, innovation, and long-term investment in senior housing.

2. Assist in the identification and advancement of industry leaders who excel in their fields and reflect the diversity of the industry.

3. Support research and make available information that benefits the industry and influences key initiatives.

4. Advocate for national initiatives that allow seniors to experience higher quality services and age with dignity in the establishments of their choosing.

Currently ASHA represents over 500 companies. Visit to learn more.

About the Author:

Ryan Novaczyk

Ryan Novaczyk is the CEO and president of New Perspective Senior Living, which offers independent living, assisted living, and memory care throughout Minnesota, Illinois, Wisconsin, and North Dakota. To supplement this work, Ryan Novaczyk belongs to many professional organizations, including the American Seniors Housing Association.


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